Case study
Parachute Consulting Solutions — Kinetic Minimalism Marketing Website
Leading the design and development of an 8-page marketing and lead generation website for an executive advisory firm, featuring a distinctive Kinetic Minimalism design direction with scroll-driven animations and full Sanity CMS control.
Role
Full-Stack Engineer & Lead Consultant
Environment
Remote — Australia
Duration
March 2026 — Present
Stack
Next.js 14 (App Router) • TypeScript • Tailwind CSS • ShadCN UI • Framer Motion
Quick overview
An 8-page marketing and lead generation website for an executive advisory firm, with the deliberate goal of converting the right visitors into direct conversations with the founder.
Owned: Leading design and development end-to-end, from information architecture to CMS implementation and motion design.
Parachute Consulting Solutions — Kinetic Minimalism Marketing Website
Remote — Australia
The problem
The client needed a distinctive online presence that differentiates them from generic consulting firms, with complete control over all content post-launch without touching code.
Constraints
- Must feature distinctive Kinetic Minimalism design direction
- Full CMS control over all copy, navigation labels, form placeholders, and section content
- Cover 4 service sectors: aviation, operations, culture, and safety
- Scroll-driven animations throughout
Approach
Designed the website with a focus on leading with the client's problem, positioning PCS as the answer, and introducing the founder as proof. Built a fully CMS-driven content architecture using Sanity IO with embedded studio for complete client control.
System architecture
Frontend
Next.js 14 App Router, TypeScript, Tailwind CSS, ShadCN UI
CMS
Sanity IO with embedded studio
Data
—
Deployment
Vercel
Execution
- Engineered homepage information hierarchy through multiple iterations to lead with the client's problem, position PCS as the answer, and introduce the founder as proof
- Built fully CMS-driven content architecture using Sanity IO with embedded studio
- Implemented Kinetic Minimalism design direction with scroll-driven animations using Framer Motion
- Created responsive layouts covering 4 service sectors: aviation, operations, culture, and safety
Outcomes
- Gave client complete control over all copy, navigation labels, form placeholders, and section content post-launch
- Created distinctive visual identity that stands out from generic consulting firms
- Improved how the brand reads to its target audience through deliberate information hierarchy
Reflection
This project emphasized the importance of information architecture and content hierarchy in conversion-focused websites. Working with Sanity IO's embedded studio gave me deeper experience in headless CMS architecture and content modeling for marketing sites.